Marketing
This specialization investigates marketing challenges and opportunities from a real-world context. Study key marketing concepts, including market segmentation, marketing channels, competitive intelligence, integrated marketing, product development and commercialization, and consumer behavior. Learn the skills and knowledge needed to succeed in an international marketplace, including leveraging strategies in global marketing and international pricing. Coursework focuses on the development of writing and critical-thinking skills at the doctoral level.
Completion Requirements
- 60 semester credit hours
- Foundation course (3 sem. cr.)
- Core business courses (15 sem. cr.)
- Business strategy course (3 sem. cr.)
- Research methods courses (6 sem. cr.)
- Specialization courses (9 sem. cr.)
- Doctoral studies courses (24 sem. cr.)
- 8 days of academic residency (two 4-day residencies)
Time to completion may vary by student, depending on individual progress and credits transferred. For a personalized estimate of your time to completion, call your enrollment advisor at 1–866–492–5336.
Foundation Course
| Course Code |
Course Title |
Credits |
| DDBA 8005 |
Foundations for Doctoral Business Administration Studies |
3 |
Core Business Courses
| Course Code |
Course Title |
Credits |
| DDBA 8110 |
Business Operations: Systems Perspectives in Global Organizations |
3 |
| DDBA 8120 |
Information Systems: Global Management Strategies and Technologies |
3 |
| DDBA 8130 |
Marketing: Strategic Innovation in Globally Diverse Markets |
3 |
| DDBA 8140 |
Finance: Fiscal Leadership in a Global Environment – Creating Competitive Responses and Building Corporate Opportunities |
3 |
| DDBA 8150 |
Leadership: Building Sustainable Organizations |
3 |
Business Strategy Course
| Course Code |
Course Title |
Credits |
| DDBA 8160 |
Business Strategy and Innovation |
3 |
Research Methods Courses
| Course Code |
Course Title |
Credits |
| DDBA 8427 |
Applied Research Methods—Qualitative and Quantitative |
3 |
| DDBA 8437 |
Quantitative Decision-Making in Professional Practice |
3 |
Specialization Courses
| Course Code |
Course Title |
Credits |
| DDBA 8533 |
Seminar in Marketing Research |
3 |
| DDBA 8531 |
Seminar in B2B Marketing |
3 |
| DDBA 8532 |
Seminar in Consumer Behavior |
3 |
Doctoral Studies Courses
| Course Code |
Course Title |
Credits |
| DDBA 8990 |
Writing the Doctoral Study Prospectus |
4 |
| DDBA 8100 |
Doctoral Study Mentoring |
0 |
| DDBA 9000 |
Doctoral Study Completion (4 credits taken each term for 5 terms) |
20 |
Course Descriptions
